The Future of Business Intelligence: Augmented Analytics, Advanced Data Modelling, and AI

By Inside Info on Jan 31, 2024

In the ever-evolving landscape of business intelligence, staying ahead means leveraging advanced tools. Qlik, a leader in the BI space, is transforming the way organisations interact with data. This transformation is powered by three core advancements: augmented analytics, advanced data modelling techniques, and the integration of artificial intelligence and machine learning. In this article, we'll explore how these innovations are reshaping the future of business intelligence and why they are critical for any organisation looking to gain a competitive edge.

Harnessing the Power of Augmented Analytics with Qlik Sense

Augmented analytics stands at the forefront of a new era in business intelligence. It extends traditional analytics with AI and ML to enhance data preparation, insight generation, and insight explanation. Qlik Sense harnesses this power, enabling users to go beyond basic analytics. It automates complex processes, allowing users to focus on strategic decision-making rather than data processing details.

In Qlik Sense, augmented analytics materialises through features like Insight Advisor, which offers automated insight suggestions. This tool uses natural language processing (NLP) to understand user queries and generate relevant visualisations, making data more accessible and actionable. For high-level decision-makers, this means quicker insights and a deeper understanding of complex datasets.

Advanced Data Modelling Techniques in Qlik Sense

Data modelling is the foundation upon which powerful analytics is built. Qlik Sense elevates this process through its associative engine, allowing users to uncover hidden trends and patterns that traditional query-based BI tools might miss. This associative model enables users to explore data in a non-linear fashion, which is more aligned with the natural thought processes of the human mind.

Additionally, Qlik Sense supports advanced data modelling techniques like data layering and tiered architecture. This approach allows for the separation of raw data from transformation logic and presentation layers, enhancing performance, scalability, and maintainability. For organisations dealing with large and complex datasets, this means more efficient data management and faster, more reliable insights.

The Role of AI and Machine Learning in Qlik Sense

AI and ML are not just buzzwords in the context of Qlik Sense; they are pivotal components driving smarter analytics. These technologies enable predictive analytics and automated model building within Qlik Sense, allowing businesses to forecast future trends and make proactive decisions.

Qlik Sense’s AI and ML capabilities are evident in features like predictive analytics and anomaly detection. By integrating these features, businesses can identify potential issues before they arise. Furthermore, Qlik Sense's cognitive engine personalises the user experience, learning from interactions to deliver more relevant insights over time.

The integration of augmented analytics, advanced data modelling, and AI and ML in Qlik Sense represents a significant leap forward in business intelligence. These advancements not only streamline the data analysis process but also empower decision-makers with deeper, actionable insights. As businesses continue to navigate an increasingly data-driven world, the capabilities offered by Qlik Sense will undoubtedly become indispensable tools in their strategic arsenal. For organisations aiming to maintain a competitive edge, embracing these innovations is a necessity for future success.


As a Qlik data and analytics partner, we’re experts in helping our clients realise a competitive advantage from their data. While deep knowledge of the Qlik suite has helped us deliver best-practice business intelligence frameworks and solutions for over 600 projects, it’s our understanding of how data and organisational dynamics work together that really helps our clients maximise value, efficiency and performance from their investments in data and analytics.


Speak to us to find out how we can help.

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