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By concentrating on customer advocacy, retailers can build loyalty to brands, channels and services that isn’t based solely on price.   While the web gave retailers additional sales and service channels, it also empowered consumers with easier product and price comparisons, and sharing online reviews of retailers, merchandise and services after their latest visit to an in-store kiosk or self-service checkout. Today's more informed shoppers increase forcing retailers to become more informed about their customers in order to keep up with ever-changing market demand.

How do buying trends compare across geographies? What effect does a price change have on sales of a new product? Is your latest promotion working well? QlikView’s business intelligence applications are designed to provide enterprise-wide, integrated access to POS data, historical buying data, pricing data, promotion results, customer data and vendor scorecards—so you can have interactive analysis of all this information in a click.

QlikView is unlike any other business intelligence application on the market.  So simple and intuitive to use, it takes just minutes to learn – and delivers industrial strength power to meet the largest enterprise requirements.  QlikView is about serving up answers in an instant, on screen, without having to wait around for any report. It’s about having 1-click access to visually rich, interactive dashboards that you can build quickly and modify easily. QlikView is designed for anyone and everyone and every part of your business.  No complex interface, no confusing screens or arcane commands or queries.  Just point and click. It’s that simple. Business users don’t ever have to ask for help with their analysis again.

Starting at the Point of Sale

Using QlikView to analyse data from point of sales (POS) systems gives retailers instant insights into what merchandise is moving and, when associated with loyalty program profiles, who is doing the purchasing. Such POS QlikViews enable opportunities for near real-time analytics to serve a variety of retail operations:

• Sales: Up-to-the-hour sales by store, department, product, etc.
• Inventory: Updates on in-store inventories to prevent stock outages
• Marketing: Instant feedback on effectiveness of corporate and in-store promotions
• Merchandising: Product characteristics, such as colour, with highest demand
• Buyers: Up-to-date insights on consumer trends and preferences

Demand-Driven Supply Chains

Radio Frequency Identification (RFID) tagging of merchandise already enables early adopters to track inventory from warehouses to checkout counters. Sharing near real-time QlikView analysis of RFID data with suppliers, with or without POS and customer loyalty data, helps retailers to expedite implementation of demand-driven supply chains. Benefits include much faster response to customer needs, lower carrying costs from leaner inventory management, and closer collaboration with suppliers.

Cross-Functional Visibility

Most retailers are saddled with silo business functions and legacy system infrastructures, lacking cross-functional visibility into inventory and merchandise planning. QlikView analysis enables retailers to integrate customer and business data so that they have better coordinated and demand-responsive processes for buying, category and assortment management, stocking levels, pricing optimisation, space planning and customer service. QlikView in-memory analysis helps retailers to link transactional processes, dramatically improving business strategies and loyalty programs by knowing what customers value.

QlikView’s patented technology offers all of the features you’d expect from powerful analytics solutions – dashboards and alerts, multi-dimensional analyses, slice-and-dice of data – without the limitations, cost or complexity of traditional OLAP design. QlikView solutions can be deployed in weeks, while end users get answers in seconds – not hours – to refine their decisions.